PersonaHub
Not part of the pilot?
PersonaHub is currently in the pilot phase and available to selected teams. If your team isn’t included yet, you can join the waiting list and we’ll notify you once it’s open to everyone at ZEISS.
Overview
PersonaHub is a centralized platform designed to create and manage synthetic personas—data-driven profiles that represent key audience groups. By combining AI insights with real-world data, PersonaHub helps ZEISS teams better understand their customers, streamline communication, and make informed decisions across projects.
- Real-Time Voice Chat
- AI Insights
- AI-Surveys
- Needs Prediction
- Attribute Customization
- Idea Testing
- PDF-Import
- Team Collaboration
Background
Understanding customer needs has always been central to ZEISS's success. Traditional methods of gathering insights, like interviews and surveys, provide valuable information but can be time-consuming and resource-intensive. PersonaHub was developed to work alongside these methods, enhancing them with AI-powered personas that are quick to create, easy to manage, and scalable across teams.
The challenge
Gathering customer insights often comes with challenges: recruiting participants takes time, budgets limit the number of interviews, and it's hard to know the right questions to ask early in a project. PersonaHub addresses these challenges by complementing traditional methods with synthetic personas, providing teams with actionable insights to improve products, services, and customer experiences.